The Second Team category
What is a Second Team?
It works next to your people. It finds customers who stopped buying or haven't paid. Then it writes the messages to win them back. Nothing goes out until you say yes.
By Adrian Ching, co-founder · Updated October 6, 2026
Your business
Your people
Your Second Team
Sell more. Get paid.
Who does what
Your people do the people work. Second Team does the rest.
Your Primary Team
Your people
- Close deals
- Build trust with customers
- Solve hard problems
- Make the big calls
The work that grows your business.
Your Second Team
Watches every account
- Spot customers who stopped buying
- Flag orders getting smaller
- Catch reorders coming due
- Spot customers who could buy more
- Chase late invoices
Finds the money that slips by while you're busy. It asks before it acts.
How it works
The same loop, every week.
- ReadsYour invoices
- FindsWho to contact
- Asks youApprove, edit, skip
- Team sendsWhat you approved
- TracksWhat came back
- And again next Monday
How it compares
Second Team vs. chatbots, AI agents and CRM add‑ons
| Question | Chatbot | AI agent | CRM or accounting AI | Second Team |
|---|---|---|---|---|
| Works on day one, nothing to design | No | No | Partly | Yes |
| Works from your invoices | No | Partly | Partly | Yes |
| Focused on customers you already have | No | No | No | Yes |
| Asks before it messages anyone | Not applicable | No | Partly | Yes |
| Free audit before you commit | No | No | Partly | Yes |
No surprises
Four promises we keep.
Works next to your people
Messages only go to people who already buy from you
Reads your accounts, never changes them
Ready on day one, no setup project
Who it's for
For businesses whose customers buy again and again.
For owner-led companies with about 10 to 100 staff. You send invoices to other businesses. Pick the one that sounds like you.
Distributors and wholesalers
- Packaging
- Food service suppliers
- Hardware
- Beauty and salon supply
- Medical and dental supply
- Printing
Reorder dueSee how it works for distributorsHilltop Roasters$640
Orders every 34 days. It's been 51.
Agencies
- Marketing
- PR
- Events
- Consulting
Renewal dueSee how it works for agenciesBrightside Foods$4,000
Retainer ends in 3 weeks.
Contract services
- Cleaning
- Pest control
- Facilities
- Security
- Maintenance
Renewal dueSee how it works for contract servicesLakeside Tower$3,200
Cleaning contract ends next month.
Examples. Names and numbers are made up.
Glossary
- Second Team
- Software that works next to your people. It finds customers to win back and invoices to collect. It writes the messages and tracks what came back. A person says yes to every message.
- Primary Team
- Your people. They do the work that needs a person, like closing deals and looking after customers.
- Revenue Audit
- A free check of about 12 months of your invoices. It shows who you could win back or collect from. It shows why, and what each one is worth.
- Revenue at Stake
- The total a Revenue Audit finds. It adds up sales you could win back and unpaid invoices you could collect.
- Monday Money List
- A short list you get every Monday. It shows who to contact, why, and what each one is worth. Each one comes with a message to approve.
- Nucleus
- The part of Second Team that remembers. It knows each customer and which messages worked.
- Sell more, get paid
- The two kinds of money Second Team finds. One is more sales from customers you have. The other is money they already owe you.
- Human approval
- A person says yes, edits or skips each message before it goes to a customer.
FAQ
Questions about Second Teams
Is a Second Team the same as an AI agent or AI employee?
No. An AI agent starts empty, so you have to tell it what to do. A Second Team comes ready with one job. It finds customers to win back and invoices to collect. There's nothing to set up.
Does a Second Team replace people?
No. Your people still do the work that needs a person. Your Second Team does the watching and the writing. A person says yes to every message.
Do I need to be technical to use a Second Team?
No. There are no agents to set up and no prompts to write. You share your invoices and approve the messages.
How do I get a Second Team?
Join the waitlist. We'll email you when Second Team opens.
Get more repeat business from customers you already have.
Join the waitlist. We'll email you when Second Team opens.
- 1Join the waitlist.
- 2We email you when Second Team opens.
- 3You get in early, before everyone else.
We only use your email to send you Second Team updates. Privacy